Pioneering Personalization

Mass personalization and customization is a trend that's gained considerable momentum in the past few years. From personalizing the web, to personalizing products such as cars, shoes, or even cereal, there are not many things you can't personalize these days.
One of the areas personalization hasn't had a big impact yet is fashion. Sure, there are a lot of websites that let you customize t-shirts and other casual apparel. But try to personalize anything more stylish and you'll hit a dead end. Until now that is!

Modify clothing fills in the gap by applying personalization to women's dresses, with great effectiveness. They only have a single product for now: a black dress. But you can change the look of the dress by changing the "wrap" that gets tied to it. One might think, how can anyone dramatically alter the way a dress looks just by changing a wrap? Well, check out the photos and you'll probably be as surprised as I was.

I think it's a great idea. It makes clothing much more reusable and a lot more fun, not to mention a lot more affordable. I wouldn't be surprised if other fashion houses adopt similar approaches in the future, but for now Modify Clothing is pioneering a great concept.